When the term ‘branding’ is mentioned, the most common association is that of multinationals and business corporations. Very rarely is it associated with healthcare providers like dental practices. Yet building your brand as a dental practice is key to getting patients through the door and keeping them – i.e. patient acquisition and retention rates. When…
In its early days, social media was primarily a platform dedicated to connecting people wherever they may be in the world. Social media is still that today, as it continues to provide its users a quick and easy way to communicate with friends and family.